Tacit Approval

Why Trump won in 2016, and why he can win again in November.

As branding and marketing expert Donny Deutsch explained in a recent interview on MSNBC, Donald Trump’s appeal to his voters and his 2020 election strategy rests upon one statistic:

“One in three Americans are racists,” Deutsch said. “One in three Americans are terrified that this country, by the year 2040, is not going to be majority white. That the black man or brown man or the yellow man or woman are going to come and take their jobs and take away their suburbs and scare them.”